As heatwaves sweep Asia and Europe, the reality of the climate crisis is becoming ever more obvious to even the most hardened sceptics. Who has the ideas, skills and motivation to move us to net zero? Social entrepreneurs!
What does mischief have to do with starting social movements and how in the 21st century can we inspire the masses into action? Ellie Ward talks to John Jackson – a leading figure in a number of international campaigns – to find out.
