Covid, war, economic downturn: impact investors are feeling the pinch this year. But will they retreat and focus on keeping existing portfolio companies alive and kicking, or can we feel optimistic about further growth?
Do investors care about impact? Often, no: they're more focused on the warm fuzzy feeling of 'doing good'. But some are accepting moderate returns for more impact, and they're crucial to the growth of early-stage social enterprise.
Impact measurement is not only challenging – it can also be a distraction from what really matters, argues our columnist, who draws on conversations with some of the women critiquing and reimagining this burgeoning industry.
