Convincing a corporation to commit to real change or support an impact initiative can make a huge difference – but it’s not always easy. Top tips from Yunus Social Business, B Lab Europe and more, shared at this week's Latimpacto conference.
The B Corp idea disrupted entrenched narratives in business. But certification of companies like Nespresso shows that it must now evolve to embrace newer, bolder ideas in business – or risk being adapted to the needs of the “old economy”.
