As the conversation about business purpose has spread, it has become more confused and contradictory, says Tom Rippin. Only one school of thought on purpose – the systems-driven one – holds a lasting solution.

Around the world, governments are mobilising and citizens are experiencing major upheavals, as new measures kick in to prevent the spread of the coronavirus. What if we treated the – equally devastating – economic and climate crisis with similar urgency? 

Founder of leadership programme On Purpose Tom Rippin argues that the social enterprise sector needs to invest much more into leaders beyond founders.

Passion paralysis, does it keep you talking but not doing? On Purpose is a year long programme for social enterprise leaders. Half way through everyone heads to Devon to reflect and learn about letting go of paralysis and getting clear on passion. Tom Rippon, On Purpose's CEO, tells us how he did it.